Samsung 98-Inch DU9000 Crystal UHD 4K Smart TV, Black – UA98DU9000UXXA

For households that want the cinema experience without leaving the lounge, an already-large screen just isn’t enough anymore. If your family gathers round the TV for weekend rugby, movie nights or catching up on a series, and the current screen leaves people squinting from the back of the room, this is the upgrade that solves it properly.

At 98 inches, the picture fills the wall rather than a corner of it. Samsung’s Crystal Processor 4K works behind the scenes to upscale everything you watch toward near-4K sharpness, so even standard DStv broadcasts and older downloads look cleaner than you’d expect. Motion Xcelerator pushes refresh performance up to 120Hz, which means fast rugby tackles, cricket sixes and action scenes stay crisp instead of blurring, and gamers get the low input lag that next-gen consoles are built for.

The AI-driven Supersize Picture Enhancer is built specifically for screens at this scale, sharpening fine detail and correcting soft or low-resolution footage so quality holds up even at 98 inches, where a lesser processor would show every flaw. Built-in Smart Hub access means streaming apps, live TV and connected devices all sit in one place, without extra boxes cluttering the stand.

This is the TV for the household that has outgrown a normal-sized screen: big family gatherings, weekend sport with friends over, or simply wanting the room to feel like a proper home cinema rather than a lounge with a television in it. Order now and get free delivery to your door anywhere in South Africa.

Key Specifications

• 98-inch Crystal UHD 4K screen — a picture big enough to fill the wall, built for large lounges and open-plan living areas
• Crystal Processor 4K — upscales non-4K content toward near-4K sharpness, so DStv and older downloads still look clean
• Motion Xcelerator up to 120Hz — keeps fast sport and action scenes crisp instead of blurring, and gives gamers lower input lag
• AI-driven Supersize Picture Enhancer — sharpens fine detail specifically for large-format screens
• Samsung Smart Hub — streaming apps and live TV in one place, no extra box needed

Frequently Asked Questions

How far should I sit from a 98-inch TV like this one?

For 4K content, Samsung recommends a viewing distance of around 3 metres for a 98-inch screen, close enough to feel immersive without the picture overwhelming the room. The DU9000’s Crystal Processor 4K upscaling means even non-4K broadcasts still hold up well at that distance, so you’re not limited to only watching native 4K content to get a sharp picture.

What size TV is right for a large living room?

As a rule of thumb, multiply the screen size in inches by roughly 1.2 to get your ideal viewing distance in inches, so a bigger room can comfortably take a bigger screen without anyone straining their neck. At 98 inches, this TV is built for larger lounges and open-plan living areas where a smaller screen would simply get lost on the wall.

Does Daily Discounts deliver a TV this size across South Africa?

Yes. We offer free delivery to all major centres including Johannesburg, Cape Town, Durban and Pretoria, with no delivery charge regardless of the size of the order. Given the size and weight of a 98-inch TV, it’s worth having a second pair of hands ready for unboxing and mounting on delivery day.