TCL 98 Inch SQD Mini-LED 144Hz Google TV with Bang & Olufsen Sound, 98C7L

The TCL 98C7L brings a genuinely colossal 98-inch screen into reach without flagship pricing. It pairs SQD Mini-LED backlighting and native 144Hz gaming with a 2.2 channel sound system tuned by Bang & Olufsen, so you get true home-theatre scale plus real gaming credentials on one screen.

TCL’s SQD Mini-LED backlight, built on a CSOT HVA 2.0 Pro Panel, uses up to 2,176 independently controlled dimming zones and up to 3,000 nits of peak brightness, so contrast holds up properly across a screen this size instead of washing out in the corners. The Super QLED colour system covers up to 100% of the BT.2020 colour space, keeping colour accurate and natural even at the viewing distances a 98-inch screen demands. The TSR AiPQ processor reads each scene in real time and sharpens contrast, brightness and detail automatically, which matters even more on standard broadcast content stretched across a panel this large.

Audio comes from a 2.2 channel system tuned by Bang & Olufsen with Dolby Atmos and DTS Virtual:X support, giving noticeably more depth and clarity than the flat speakers most TVs rely on. For gaming, native 144Hz refresh with Variable Refresh Rate up to 288Hz, AMD FreeSync Premium Pro, Game Master Pro and Auto Low Latency Mode keep fast-paced titles smooth and tear-free, and four HDMI 2.1 ports mean a console, PC and soundbar can all stay connected without unplugging anything.

It suits a dedicated media room, a serious home cinema build, or anyone who wants the biggest screen a lounge can realistically take without paying flagship prices. At 98 inches, this is a two-person installation, so plan wall space and access before delivery. Google TV brings hands-free Google Assistant and Chromecast built in, so switching between Netflix, sport and a console is one remote, not three. Order now and enjoy free delivery to your door anywhere in South Africa.

Key Specifications

• 98-inch SQD Mini-LED 4K display with CSOT HVA 2.0 Pro Panel — a colossal screen at a more attainable price than TCL’s flagship 98-inch models
• Up to 2,176 local dimming zones — deep contrast control across a genuinely large screen
• Up to 3,000 nits peak brightness (HDR) — HDR detail holds up without washing out
• Super QLED colour, up to 100% BT.2020 — accurate, vivid colour at any viewing distance
• TSR AiPQ Processor with TCL AI Engine — real-time scene optimisation and sharper upscaling of everyday content
• 144Hz native refresh (VRR 48–288Hz, DLG 288Hz), AMD FreeSync Premium Pro, Game Master Pro, ALLM — smooth, tear-free gaming for PS5, Xbox Series X and PC
• Dolby Vision IQ, HDR10+, HDR10, HLG, IMAX Enhanced — every major HDR format supported
• 2.2 Channel sound tuned by Bang & Olufsen (Dolby Atmos, DTS Virtual:X) — richer built-in audio without an immediate soundbar purchase
• Google TV with hands-free Google Assistant, Chromecast, AirPlay 2 — voice control and casting from any device
• 4 x HDMI 2.1 (eARC/ARC), Wi-Fi 6, Bluetooth 5.4, USB 3.0, Ethernet — connect a console, PC and soundbar and stream reliably on a busy home network
• VESA 600 x 400mm mount compatible — flexible wall-mounting for a dedicated media room

Frequently Asked Questions

How is the TCL 98C7L different from TCL’s flagship 98-inch Mini-LED TV?

The 98C7L uses 2,176 local dimming zones and up to 3,000 nits of peak brightness, compared with the higher zone count and brightness on TCL’s top-tier 98-inch model. In practice, that means slightly less extreme contrast in very dark scenes, but you still get the same colossal 98-inch SQD Mini-LED screen, native 144Hz gaming, and Bang & Olufsen-tuned audio at a more accessible price.

Is a 98-inch TV too big for a normal lounge?

It depends on viewing distance more than room size — as a rough guide, sit at least 2.5 to 3 metres back from a screen this size for a comfortable, immersive picture without straining to track motion. If your lounge or media room allows that distance, a 98-inch screen reads as cinema-scale rather than overwhelming, and TCL’s SQD Mini-LED backlighting is built to hold up detail and contrast at those larger viewing distances.

Does Daily Discounts deliver and install a 98-inch TV like this?

We deliver nationwide, typically within 3 to 5 working days, but a 98-inch TV is a two-person job to unbox, move and mount safely. Installation and wall-mounting aren’t included, so arrange a professional installer for the day it arrives, and confirm your doorways and stairwells can handle a box this size beforehand.